The rise of natural cosmetics: what are the reasons?

Natural and organic cosmetics have grown exponentially in recent years. In fact, it has gone from being a fad to a sector validated by users, as more and more clinical studies are appearing that conclude that consumers are becoming aware that cosmetics is a product with which we must be much more demanding.

Changes in the consumer mentality, where consumers are more concerned about fair trade, local trade or products free of animal suffering, have led to a boom in natural cosmetics. The consumers are increasingly concerned about health safety, environmental awareness and knowledge about the dangers associated with synthetic chemicals.

In this sense, for years, consumers have been able to buy products qualified as natural or organic cosmetics in large supermarkets, and not only in specialised shops or the online marketplace. One example is the e-commerce that includes a wide range of natural cosmetics in its product range.

However, there are several reasons for this boom, two of which we'll tell you about today!

1. The use of natural cosmetics by celebrities

One of the reasons for the growth of natural cosmetics is that many of the world's most famous celebrities have introduced these products into their beauty treatments.

Actresses, singers, models and influencers are regular users of moisturisers, make-up removers, anti-ageing products, hair care and even teeth whitening, as is the case of Gwyneth Paltrow, a strong advocate of organic products who has created her own line of natural cosmetics, Juice Beauty.

2. The toxic products of industrial cosmetics

The main element of industrial cosmetics is the use of oils and fats derived from petroleum, because from an economic point of view, it is very profitable for the companies. The cosmetics industry uses these components as antibacterial agents and adds their ability to improve the texture of creams.

Some of these hazardous health components include parabens, which can act as hormone disruptors by mimicking the behaviour of oestrogens, thus promoting the growth of tumours associated with the level of these substances.

Phthalates, also derived from petroleum, can be found in many cosmetic products, while they are banned in the toy and childcare industry as their use is linked to reproductive and endocrine damage.

A third dangerous chemical is diethanolamine, which is used as a detergent and thickener in hundreds of cosmetic and household products.

The US Drug Enforcement Agency validates its dangerousness by recognising that several studies have established the risk posed by continued exposure to this substance, especially for children.

3. The use of natural products as beauty treatments

Natural cosmetics, as we already know, have evolved into products to be used for beauty treatments.

In this aspect, the combination of various natural products forms aesthetic and ecological treatments that have the result of restoring the skin's lost luminosity or protecting it against external factors.

Unlike industrial cosmetics, natural products are non-abrasive and non-toxic, and this makes these cosmetics a highly recommendable option even for people with very sensitive skin who suffer from allergies caused by the chemicals in conventional treatments.